Fuji Heavy Industries has announced it is pulling its participation effective immediately. Fuji Heavy points to cost-cutting measures amidst the current global economic crisis as its reason for canceling its motorsport program. Still, it's a shocking move for the automaker that earned its reputation on the rally circuit, even if they haven't won a single stage since 2005. The move also means that Prodrive, the racing consultancy firm that has operated the Subaru WRC team for over 20 years, will need to find a new partner for next season and beyond as the WRC moves ahead with new regulations. But Prodrive may find the rally circuit a lonely place after Suzuki also canceled its participation, leaving Ford and Citroen as the only manufacturers fielding factory teams in the top level of rallying.

Source via: Autoblog

About Fuji Heavy Industries Ltd.

Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, is a leading manufacturer in Japan with a long history of technological innovations that dates back to its origin as an aircraft company. While the automotive business is a main business pillar, FHI's Aerospace, Industrial Products and Eco Technologies divisions offer a diverse range of products from general-purpose engines, power generators, and sanitation trucks to small airplanes, crucial components for passenger aircrafts, and wind-powered electricity generating systems. Recognized internationally for its AWD (all-wheel drive) technology and Horizontally-Opposed engines in Subaru, FHI is also spearheading the development of environmentally friendly products and is committed to contributing to global environmental preservation.