Wednesday, September 07, 2011
A History of Michelin Man
The Michelin Man’s was created in 1898 (Creator: Idea conceived by Edouard Michelin; artist's rendition created by O'Galop) by to resemble a man made of tires, back when tires took on either a greyish-white or light, translucent beige colour.
He is also mute to represent the strong, silent type. The Michelin Man’s real name is Bibendum—meaning “drinking to be done” in Latin and referring to the notion that the firm’s new pneumatic inflatable tires could “drink up obstacles” on the road without going flat—while the word “michelin” in Spanish has acquired the meaning of “spare tire,” or folds of fatty skin around one’s waist.