India is one of the fastest growing auto markets in the world while all car makers are eager to tap into this emerging market. Sales of passenger vehicles have been growing at double-digits, since the middle of last year. 120,000 units were snapped up in December 2009 alone.
The Indian automotive industry has a turnover of more than US$18 billion and it expects to gain significantly from new tie-ups, partnerships and marketing initiatives.
As a testament, this year's India Auto Expo in the capital attracted participants from at least 30 countries. Ford, Hyundai, Renault and Suzuki are represented along with luxury brands BMW and Mercedes.
Close to two million visitors are expected to visit 10th Auto Expo 2010 at New Delhi, India. Which is a number that surpass popular motor shows in New York and Shanghai.
Pawan Goenka, president, Society of Indian Automobile Manufacturers said: "Global manufacturers are bringing in latest products and launching their products out of Delhi Auto Expo, which has not happened in too many instances.
Ten new models will have their global launches at the week-long event.
Toyota unveiled its Etios compact car. The Japanese car maker hopes to sell 70,000 units a year, once it reaches the Indian market in the coming months.
General Motors brought out its small car - the Chevrolet Beat. Its aggressive pricing could set a new standard in the intensely competitive small car market.
Other companies, including Ford and Volkswagen, are also launching new models, lending weight to India's growing status as a hub for the global auto industry.
The auto expo has acted as a platform for both Indian and foreign businessmen to tap into the country's growing auto market.
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