Apple is introducing a new, speedier version of its popular iPhone with a host of new features including video capabilities, a better camera and longer battery life.
Apple claimed that the new phone is engineered to operate twice as fast as the existing 3G phone.
The new phone, called the iPhone 3G S, comes in 16GB and 32GB versions. Apple announced the device during a software developers' conference being held in San Francisco.
While retaining the same form factor, the new iPhones will include some extras including a 3 megapixel auto-focus camera and hands free voice control similar to the feature rolled out on the iPod Shuffle music player earlier this year.
"The 'S' stands for speed, because this is the most powerful iPhone we've ever made," Apple vice president of marketing Phil Schiller told the audience. "What is inside is entirely new" but I reckon this might be marketing talk since there is not much practical changes except the 'speedy' performance that running on iPhone OS 3.0 platform and the cam.
In Australia, the iPhone 3G S will be available on 26 June- that's a week after the phone goes on sale in the US - with local pricing available at launch.
Apple will retain the existing 8GB version of the iPhone 3G. In the US, Apple has halved the price of this model to USD99, plus a two year contract.
The existing 16GB model will be phased out.
The introduction of Apple's third generation iPhone paves the way for mobile carriers to offer the superceded device as a cheaper, entry-level model.
In Australia, the iPhone is offered by Optus, Telstra and Vodafone. None of the carriers is currently advertising pricing on the new iPhone models. Same goes in Malaysia by Maxis, However, I was told that Maxis sets the iPhone 3G S to be available here by next month in Malaysia.
According to Apple statement back in March, they revealed that it had sold 17 million iPhones since the first device was launched two years ago.
iPhone 3G S - TV Ads
iPhone OS 3.0